Do you think you're getting the best deal when you purchase a property? Are you getting your asking price when you sell? You may be leaving a lot of money on the table, and knowing when to hold 'em and when to fold 'em can make thousands of dollars of difference. In this episode, David and Howard go into detail on negotiation strategies, and how a few small changes in perspective can mean big profit. The book we discuss in this episode is Never Split the Difference by Chris Voss: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805