Do you suffer from the entrepreneurs paradox? On the one hand you want to thrive. You want to grow your customer base, increase your revenues and maximize your profits. On the other hand, you want to save money, spend less, minimize your risk and play it safe. The entrepreneurs paradox is when your desire for expansion comes into contact with that seemingly impenetrable wall of your need for safety. You can't have it both ways. In today's episode of The Land.MBA Podcast, we're going to speak with Marco Robert. Marco is a world renowned business consultant and speaker. He's been called a cross between James Bond, Tony Robbins and your favorite college professor. When he's not jet setting to Singapore or Zurich, you can find him savouring his favorite single malt whiskey. He advises corporate boards, CEOs and top entrepreneurs. Today he's inspiring us on how to get out of our own way and achieve the success we've always dreamed about. Marco divides the world into two groups of people. About 95% of human beings are normal, average and ordinary. There's nothing wrong with that, right? You were raised by normal people, your neighbors are normal. Your wife is probably normal. Your cousins are normal. Everybody around you is pretty much normal. But normal people will not have extraordinary results in life. If you're a normal person, you will not have extraordinary results; you're going to have normal results. If you're taking the same actions as everybody else you're not going to have different results. The word entrepreneur is French. It means a person who undertakes. What does that mean? They undertake to create solutions for the world. They undertake to find solutions to big problems of the world. So there are different human beings. So that other 3 or 4% of human beings is what he calls outliers. They're not part of the group. If you want a different result you have to follow a different path. Marci built a model for helping businesses thrive. It's called the boss model. That stands for business, optimizing strategic systems. In other words, it's a series of systems to strategically optimize any business. Since 2010 Marco has been traveling around the world and teaching the same methodology to entrepreneurs. Step one of the methodology is you have to be the right kind of person. You have to ask yourself what you really want. Do you want safety or do you want to risk something in order to grow?
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