Every year, new tactics, platforms, and rules change the landscape of marketing. New technology is always being created, platforms are constantly changing what they want you to post, and smart people are always on the lookout for new ways to utilize tools and techniques to grow their business faster. When popular websites for advertising land, such as Facebook or Craigslist, change their rules regarding listings, it could mean an incredible growth of opportunity, or the destruction of a profitable stream of business. In this episode of the Land.MBA podcast, David and Howard expose marketing secrets that help them maneuver through the minefield of marketing in 2021. They discuss what used to work, why it stopped working, and methods of staying up to date with marketing trends, so you can be prepared when change occurs; it will happen when you least expect it.
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